The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.
The Farthing Website
The Farthing website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website comply's to all UK national laws and requirements for user privacy.
Cookies are small files saved to the user's computers hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.
Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected, see further details at the bottom of the page.
Who are we?
The Farthing, unit 10 Horn park business centre, Beaminster. Dorset DT8 3PT.
Phone number: 03445672400
Email address: email@example.com
Registered in England & Wales Company No.6742363 VAT Reg No. 946 0288 10
How do we collect your personal data?
We collect your personal data for the Farthing newsletter and email marketing when:
- you sign up to the newsletter with your email address on the homepage of our website
- you create a Farthing account and opt-in to receive email marketing from us
- you complete an online order and opt-in to receive email marketing before checking out
- you enter a competition that we are running and opt-in to receive email marketing when you enter
- you request a Farthing catalogue and also opt-in to receive marketing
- you fill in the form on the ‘email sign up’ page on our website
What personal data do we collect and how do we use it?
When you sign up to our newsletter and email marketing, we collect your email address so that we can send you this information. We may also use your name, address, date of birth and order history so that we can personalise the marketing emails we send to you.
We do this with your consent and you can opt-out of these emails at any time using the ‘unsubscribe’ link featured in all of our emails to you. You will not receive any more marketing emails from Farthing if you do this, but we will still send you transactional emails, for example an order confirmation if you make a purchase from us.
How long do we keep your information for?
We will continue to send email marketing to you:
a) until you opt-out; or
b) until you stop actively interacting with the marketing emails we send to you for a period of 18 months.
In both of these cases, we will maintain your email address on a suppression list for 24 months, so that we know not to contact you.
Do we share your information with anybody?
We do not share information with any companies & we do not sell our data to other companies.
You have various rights relating to the processing of your personal data for direct marketing. These are:
- The right to be informed – this privacy notice explains to you how your personal data is processed by us for direct marketing.
- The right to access – you can request that we provide you with all of the personal data that we hold about you. We will provide this to you free of charge within one month of your request.
- The right to rectification – we like to make sure that the information we have about you is correct. You can manage your personal details within your Farthing account to ensure that they are up to date, or you can contact us to let us know if we have any incorrect information about you by using the information provided in the ‘Who are we?’ section on this page.
- The right to erasure – you have the right to have your data ‘erased’ by Farthing under specific situations.
- The right to restrict processing – you have the right to restrict processing in certain situations such as: where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data / where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds / when processing is unlawful, and you oppose erasure and request restriction instead / where we no longer need the personal data but you require the data to establish, exercise or defend a legal claim.
- The right to object - You have the right to object to the processing of your personal data. Remember you can opt out at any time from our marketing communications using the preference centre in your Farthing account, by using the ‘unsubscribe’ function in our marketing emails or by contacting us using the information provided in the ‘Who are we?’ section on this page.
How to contact us
Contact & Communication
Users contacting The Farthing and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.
This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.
This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.
Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website's email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.
Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.
In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.
Although this website only looks to include quality, safe and relevant external links users should always adopt a policy of caution before clicking any external web links mentioned throughout this website.
The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.
Adverts and Sponsored Links
This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.
Social Media Platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
Shortened Links in Social Media
This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: http://bit.ly/zyVUBo).
Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.
Resources & Further Information
- Data Protection Act 1998
- Privacy and Electronic Communications Regulations 2003
- Privacy and Electronic Communications Regulations 2003 - The Guide
- Web Design Pembrokeshire
Further Information: What is a Cookie?
A cookie is a text file that contains small amounts of information that is downloaded to your computer mobile or other device when visiting a website. These cookie files are then transmitted back to the originating website each time you subsequently visit or by other websites that recognise that cookie. These are helpful as they permit a website to recognise a user’s device. Types of cookies include:
Persistent cookies - these are cookies that stay on your computer, mobile or other device for a specified period of time and are activated every time the originating website that created the specific cookie is visited.
Session cookies - these are temporary cookies that enable website operators to connect the actions of a user during a browser session (from when an Internet browser window is opened until it is closed). Session cookies are deleted when the browser is closed.
Cookies perform a wide range of different functions, such as letting you move between pages efficiently, storing your preferences, and generally enhancing the online visitor experience. They are also help improve the relevance – for instance tailoring what adverts and messages you see.
More information about cookies can be found at www.allaboutcookies.org
We have classified the cookies used on our website or which may be dropped by carefully selected third parties through our website, using the classification developed by the International Chamber of Commerce UK. This is to help give you more information about which cookies are used, their purpose, and the functionality that will be lost if you select to not allow them on your computer, mobile or other device.
Strictly necessary cookies - these cookies enable functions and services visitors have specifically requested and are required to allow you to navigate around the website. No consent is required for these types of cookie as they are strictly necessary. In the absence of these cookies, services such as shopping baskets would not function.
Performance cookies - these cookies gather anonymous information on the pages visited on the website or partner pages to enhance how our website works. They do not collect any information that can be used to identify you as a visitor. In using the website, you agree that we can use these types of cookies on your computer, mobile or other device. Cookies such as these are used to collect information about visitor numbers and other statistical data. These cookies do not collect information that identifies a visitor and everything is aggregated and anonymous.
Advertising Cookies - We use these cookies to help us and our advertisers select which adverts you see and to help ensure that adverts directed to you are relevant to you and your interests. They also remember that you have visited our website and are used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Targeting or Tracking Cookies - These cookies are placed by online behavioural advertising networks with our permission. They monitor and record your activity across a number of websites within a network and are used to deliver adverts (both on this website and elsewhere) which are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to measure the effectiveness of the advertising campaign. These cookies remember that you have visited a website and this information (together with the other information collected) is shared with other organisations such as advertisers in the advertising network to enable them to create a profile of your interests. Quite often targeting cookies will be linked to site functionality provided by the other organisations.
The information collected by these cookies may include personal information such as your name, address, telephone or email address but this information will only be passed on to third parties when you have given consent for your personal information to be used in this way.
Our partner Sub2 use some of the cookies detailed above to enhance your experience with this site by delivering both personalised content and offers whilst ensuring you see the products most relevant to you. To learn more about these cookies, please click here
Functionality cookies - these cookies remember selections you have made to enhance the online experience. In using our website, you agree that we can use these types of cookies on your computer, mobile or other device. These cookies allow our website to remember selections you make and allow us to offer more personal features.
We use “AddThis” code for social sharing and tracking on our site which includes cookies as part of this service to perform a number of services including tracking visits and page views.
Content management cookies may also be used by the site in order for the website content management system to work.
Using browser settings to manage Cookies
If you do not have cookies enabled you will not be able to shop on www.thefarthing.co.uk, apart from browsing the website. As a result you will need to have cookies enabled to be able to place orders on our site. The majority of web/Internet browsers automatically have cookies enabled but we have provided some information below on how to enable these if needed.
If you would like to opt out of cookies you can visit the Network Advertising Initiative website (www.networkadvertising.org/managing/opt_out.asp) or block them in your Internet browser settings, but please note that this may cause issues when ordering from our and other sites. For further information about cookies, please visit www.allaboutcookies.org and www.youronlinechoices.eu.
How do I find out if Cookies are enabled on my PC?
If you don’t know what web browser or version of Internet browser you are using follow the instructions below:
PCs – select ‘Help’ in the top navigation options of your browser and click on ‘About’.
Macs – when you have a browser window open, click on the Apple menu and then the ‘About’ option.
We’ve provided some instructions below to help you find out this for the main PC Internet browsers. For Apple Macs simply click on the Apple menu and then the ‘About’ option when you have an Internet browser window open.
Microsoft Internet Explorer 6.0, 7.0, 8.0
Select ‘Tools’ in the navigation options of your browser window and then click ‘Internet options’ , then select the ‘Privacy’ tab. Check that your Privacy level is set to Medium or below. If you set it above this then it will disable cookies.
Microsoft Internet Explorer 5.0
Select ‘Tools’ in the navigation options of your browser window and then click ‘Internet options’, then select the ‘Security’ tab. The ‘Medium’ default option allows cookies, but to verify this you can select the ‘Custom Level’ button. Scroll down until you see the word ‘Cookies’ and verify that the button next to ‘Enable’ is selected in both options
Microsoft Internet Explorer 4.0
Select ‘View’ at the top of your browser window and then click ‘Internet options’. After this then select the ‘Advanced’ tab. Move down until you see ‘Cookies’ and check that the ‘Always accept cookies’ button is selected.
Select ‘Tools’ at the top of your browser window and the click on Options. Then select the ‘Under the Hood’ tab, find the ‘Privacy’ section, and click on the ‘Content settings’ button. Then select ‘Allow local data to be set’.
Select ‘Menu’ at the top of your browser window and then click ‘Settings’. After this click on ‘Preferences’, then the ‘Advanced’ tab, and click the ‘Accept cookies’ option.
v2018 Edited & customised by: The Farthing, Broadwindsor, Beaminster. Dorset. DT8 3QF